Zazu wheaton6/9/2023 ![]() ![]() “Accounting is business planning advice – it’s a necessity when you run a business that looks out for tomorrow,” says Segretto. More than knowing the tax code, he points to the strategic business strategies he has used through Apex’s FutureBiz program, a small business solution focused on improving profit, minimizing taxes, maximizing business value, and growing leadership. I had been missing out on a lot!” The Tool of Choice: Business Strategy Every year since I’ve been with Apex, I’ve gotten a substantial refund so they have pointed out the many tax loopholes I was missing in the past. I never had any tax benefits ever prior to working with Apex in terms of getting any type of a refund. “Prior to them, I had an accounting firm. I’ve been working with Apex for about seven years,” said Segretto. “There’s a distinct difference between Apex in that they actually drive a huge amount of satisfaction in seeing us earn more,” said Segretto. So when Segretto decided to switch accountants, he wanted to make sure he picked people who cared about his company as much as he did. “It’s 24 hours, thinking about it, talking about, it’s part of who we are. ![]() He, his wife, and three sons own the upscale Zazú salons with locations in Chicago, Hinsdale, Wheaton and Naperville.īeing a business owner is never part-time. Sam Segretto has built a business on making people look beautiful.
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